Hong Kong, June 12 -- It's not easy for a new label to foray into the beauty world right now. With the pandemic on our heels and shipping ofdaily essentials about to take off, introducing a new beauty brand might be a bit of a stretch. But if it's a social media popular, luxe, skincare label like Sulwhasoo, the ride can be picturesque.

Korean skincare fanatics and fans have been looking forward to Sulwhasoo to officially launch in India for a while now, and just as the news of its launch filtered in, the lockdown was set in motion. But now with Unlock 1.0 in place, Sulwhasoo India is once again starting its journey.

Sulwhasoo is part of the Amorepacific brand, the largest beauty company in Korea that launched skincare labels like Innisf...