Shopping for clothes? This is what that experience will feel like now
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Hong Kong, May 27 -- If you, like me, felt pure envy seeing Alicia Silverstone's Cher Horowitz have a virtual closet that helped her pick colour-coordinated outfits in 'Clueless', get ready to live your best life yet. Twenty-five years on, in a COVID-19-stricken world, virtual fashion is proving to be the best solution to style with safety.
Whether it's Ermenegildo Zegna's SS 21 digital runway show or the digital-only Milan and London Fashion Weeks, or even our very own FDCI declaring an Indian digital fashion week, it's clear that virtual is the way forward. Nearly all fashion brands have used lockdown time to connect with consumers, be it through Instagram lives, tutorials, or releasing interactive assets. Add to that augmented reality...
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