INDIA, Nov. 25 -- After months of teasing, pre-launch events, and the anticipation of the biggest hip-hop festival in the world coming to India, Rolling Loud India has finally arrived with a roar - and trust me, it's loud.

I arrived at Loud Park, Navi Mumbai, on the first evening of Rolling Loud India, part adrenaline, part sceptic. After all, music festivals are a tricky business, and a Global festival launching in India is even more so. The sheer scale of a festival like Rolling Loud - easily considered as the largest hip-hop festival in the world, coming to India, is a moment of recognition for the hip-hop community in the country and an equally tough task to undertake. The undercurrents were felt from the moment of the announcement. ...