India, June 30 -- There's a new kind of fame brewing in 2025, and it doesn't require a movie deal, an agent, or a PR team - just a killer resemblance. Enter the era of the celebrity lookalike competition, a grassroots cultural wave that's turning the streets (and parks, and pubs, and Instagram feeds) into runways for the almost-famous. From San Francisco to Dublin, these contests have gone viral - and the latest crown jewel? The Pedro Pascal lookalike competition winner who just happened to moonlight as a lighting designer at The Daily Show. One minute he was dad-ing in Brooklyn, the next he was winning burritos for a year and lighting up late-night television. Iconic behaviour, really.

But this isn't just a quirky fad. These contests ar...