India, April 22 -- You're walking behind someone and your eyes drift downward - not at their sneakers, but at the tiny metallic butterfly clinging to their shoelace like it knows it's the star of the outfit. Welcome to the tiny little world of the shoelace charms: small, fun declarations of taste, nostalgia, and curated chaos. Once the territory of friendship beads and Crocs Jibbitz, shoelace charms have suddenly grown up. Indian homegrown brands like Bijoux and many more have hopped on the trend naturally. You're now just as likely to find them on the feet of a fashion editor as on a Gen Z skater in Bandstand. What started as DIY has now been scooped up by luxury brands and streetwear giants alike, each dangling tiny promises of personal...