India, July 18 -- While binge-watching a Korean drama, if you've ever found yourself craving a Subway sandwich halfway through a romantic confession or yearning for a steaming bowl of ramyeon after a breakup scene, congratulations! You've just experienced the power of product placement in K-dramas. In these shows, products don't just make blink-and-miss appearances; they steal scenes.

From Kopiko candies that magically boost productivity to Maxim coffee that fuels genius-level thinking, certain brands have become recurring "supporting actors" in the world of Korean television. You'll spot glamorous beauty Laneige products on every heroine's dresser, sleek Samsung gadgets in every chaebol's hand, and rarely get through a drama without som...