Is whiskey the drink for millennials? We spoke to Glenmorangie to find out
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Hong Kong, May 20 -- Move over wine, it's whiskey and cheese pairings now. Here's how millennials are drinking the dram.
There's never quite been a time when whiskey wasn't a constant amongst the alco-bev community. At the same time, it's typically carried the 'senior gentlemen's club' image, making it unapproachable to anyone who doesn't fall under that bracket. However, that's changing, and in recent years the drink has opened up to resonate with a more friendly, young, and hip vibe.
Although the moment the current pandemic brought stepping out for a drink to a halt until a few months back, we had establishments catering to this new world of whiskey.Cocktailsbased on the spirit were regaining menus, there were bars dedicated to whiske...
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