Hong Kong, March 17 -- The short answer, according to Huda Kattan, is yes. Our exclusive interview with Huda Kattan.

There's a meme of the Huda Beauty founder floating around the internet that's familiar to all makeup fanatics out there - it's her painstakingly putting the perfecting touches to her lip makeup, and the caption reads: "What shade is your lipstick? It's not that simple."

Her lipstick routine - in addition to the rest of her makeup - is never just as simple as it looks, but it begs the question in our current masking situation: is lipstick still relevant? Do we still need to put it on, even though we'll be spending most of our time with our face half covered? Who would see it, anyway? Huda likens a power lip to a power suit...