Interview: Anita Dongre on how mindful consumption is key to sustainability in fashion
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Hong Kong, May 17 -- Anita Dongre's understanding of sustainability stems from the basic premise of simple living and simpler choices. Even though conversations on sustainability are gaining intensity post-COVID-19, Dongre is one designer who paints a real picture of sustainable fashion in India. Her design vocabulary rests on Indian crafts and its preservation, and she is deeply involved in ensuring that the workforce and working environment both remain healthy.
After having launched her own sustainable label Anita Dongre Grassroot in 2015, she opened floodgates of conversations that inspired a number of labels to explore aspects of responsible fashion. In 2016, Dongre became one of the most Googled designers of the year after Kate Midd...
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