Hong Kong, May 16 -- Building a watch collection isn't as effortless as it looks. With factors like utility, efficiency, occasional brand power, craftsmanship, and sometimes even its heirloom value coming into play, watch collections have transmogrified into more than just an exercise in self-indulgence.There is more to building a watch collection - it is an expression and extension of one's creative alter-ego. When we think of how to build a watch collection, queries vary from what kind of collection to build, where to purchase from, how much to spend and most importantly, where to start investing in good watches.

These horological choices are not random, not even impulsive, but more research-based and clinical. The more unique the feat...