Hong Kong, June 18 -- Fashion weeks going through a digital /phydigital reboot, leading luxury brands streamlining their strategies, virtual fittings, augmented reality -- these are only some of the norms defining fashion's new reality today.

The Indian fashionscape, like its global counterparts, is a multi-layered entity, but the difference lies in our army of craftsman and a vibrant spectrum of mostly mid-level, homegrown labels. How are they to survive this pandemic?

According to the Clothing Manufacturers Association of India (CMAI), the domestic apparel industry may have to incur losses nearly worth Rs 1 lakh crore, with the lockdown costing almost 50 lakh jobs. With every state having its own set of indigenous crafts and craft clu...