Hong Kong, June 18 -- Fashion weeks going through a digital /phydigital reboot, leading luxury brands streamlining their strategies, virtual fittings, augmented reality -- these are only some of the norms defining fashion's new reality today.

The Indian fashionscape, like its global counterparts, is a multi-layered entity, but the difference lies in our army of craftsman and a vibrant spectrum of mostly mid-level, homegrown labels. How are they to survive this pandemic? How does Vocal for Local really work out?

According to the Clothing Manufacturers Association of India (CMAI), the domestic apparel industry may have to incur losses nearly worth Rs 1 lakh crore, with the lockdown costing almost 50 lakh jobs. With every state having its ...