How ASCI's new influencer rulebook will affect your social media
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Hong Kong, March 3 -- The new ASCI rulebook has certainly stirred up the pot. Not only for influencers, but brands and audiences too. In a stride towards transparency of organic and sponsored content, the magnifying glass of the law is now closer than its ever been.
In the relentless pursuit for maximum reach and digital commercializing, social media marketing and influencer marketing have taken a few wrong turns. It's simply because the line between organic/genuine content and sponsored advertised content started dwindling over the past few years. While some think of influencers as simply social media content creators, others see them as digital points of authority in many affairs. This, comes with a responsibility. We might follow them...
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