Hong Kong, Nov. 15 -- A treasure trove of intricately crafted jewellery, Manik Chand Jewellers is a name to reckon with when it comes to heritage jewellery in North East India. We catch up with the brand's director, Krishan Kumar Soni on the brand's future plans and key collections. Krishan Kumar Soni, Director at Manik Chand Jewellers What is your brand enigma, and why?

Manik Chand Jewellers has been an established jewellery house from North-East India since quite a few decades. Their jewellery legacy has now entered into the 3rd Generation and when Manik Chand Jewellers started their name stood synonymous with the term "Beauty with Purity". In those times the customers in that region were primarily gold buyers and other precious materi...