Hong Kong, June 16 -- The Americanstreetwear designerMatthew M. Williamswas named as the new head of aristocratic French fashion house Givenchy.

Williams, the 34-year-old creator, is the second US streetwear star to be given the reins of a major French luxury label after his friend Virgil Abloh, who designs Louis Vuitton menswear. Like Abloh, Chicago-born Williams first worked with the rapper Kanye West before going out on his own with his 1017 ALYX 9SM brand.

Based in Italy, where Williams now lives, it has become so hot it got a name check alongside Nike in Canadian singer Drake's new song 'Toosie Side'.

"It's been my life-long dream to be in this position, and it is surreal that it is finally here," Williams said in a post on Instag...