India, Nov. 21 -- In less than a year, Katseye has exploded from global talent show contenders to full-blown cultural powerhouses. With their diverse lineup, tight choreography, and sleek vocal unity, they've carved out a rare space: a girl group with true international resonance. But their influence doesn't stop at the stage. The stratospheric rise of Katseye has brought with it a string of brand collaborations. And nowhere was that more visible than in their recent Gap campaign, which went viral across TikTok, Instagram, and even high fashion circles.

Titled Better in Denim, the campaign saw the girl gang fronting a classic American brand with Gen Z finesse, becoming one of the season's most talked-about fashion moments. As much a mood...