Hong Kong, April 24 -- Given the popularity that digital personality quizzes have witnessed over the past few months in the realm of social media, it should come as no surprise that the digital music streaming giant Spotify would be next to jump aboard the bandwagon with its very own K-Pop Persona Quiz. The personality test is quite cute to begin with.

The interactive experience was launched earlier yesterday as part of Spotify's ongoing efforts to promote and bolster the profile of K-Pop on a global scale through a series of online and on-ground activations, all of which are anchored by their flagship K-Pop ON! playlist that has occurred a considerable following numbering 5.4 million users. Numbers don't lie and with the genre's streams...