Hong Kong, Feb. 5 -- In 2015, when Art of Time opened their first 'shop in shop' concept boutique, they were the largest luxury watch store in India. And when CEO Gaurav Bhatia and Director Bharat Kapoor launched their e-boutique, the goal wasn't so much to transition as to expand their pan-India reach.

Purveyors of luxury watches are well aware that the Indian market has expanded beyond traditional metropolises into pockets of wealth throughout the country. What Bhatia and Kapoor wanted to do through Art of Time was provide an unprecedented selection of products, a guarantee of authenticity and trust, as well as exceptional service to those pockets.

"While designing the e-boutique, a user-friendly interface was our priority and augment...