Hong Kong, Sept. 4 -- Men doing beauty? It isn't new but what's new is how they are so receptive to products, experimenting with new ideas and taking self-care into their stride one face mask at a time. Enter, Siddharth Batra, our neighbourhood fashion and grooming rule-wrecker as he calls himself aka Delhi boy who is making waves on Instagram reels for his fun, on-the-face take on beauty, skincare and even makeup. He started out as a style editor at MensXP.com and soon built a strong following for his brand of quirky, effortless style and grooming videos that went viral. Whether it's his off-beat, effortlessly curated Instagram mood-board or his unusual sense of style packed with his signature nonchalance or his fun take on makeup - his ...