Balmain to break new ground with performance on the Seine
Hong Kong, July 4 -- Balmain creative director Olivier Rousteing is organising a show that will combine fashion and music on the Seine on July 5, the eve of Paris Haute Couture Week, which runs from July 6 to 8. Accompanied by the singer Yseult and the choreographer Jean-Charles Jousni, the designer will present pieces from the archives of the fashion house on a barge in the centre of the French capital.
How should fashion be re-invented? The question has been a major preoccupation for players in the sector since the ongoing health crisis began. At the heart of this reflection, there is a recognition that the industry must do more for the environment, but this is not the only issue, there has also been soul searching about how fashion sh...
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