Hong Kong, Sept. 11 -- After Prada and Gucci, Balenciaga is now getting into the world of music streaming. Unlike the two, however, the French fashion brand isn't on Spotify. Instead, creative director Demna Gvasalia has launched a new channel on Apple Music.

It's very much on-brand for Balenciaga, which featured models wearing Apple's Lightning cables as hair ties and AirPods as fashion accessories on the runway earlier this year. On the Balenciaga Apple Music channel, you'll now find a seven-hour long playlist of Gvasalia's favourite songs. As it turns out, his music taste is just as varied as his references. Cover art for Demna Gvasalia's new playlist on Balenciaga's Apple Music Channel

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