Hong Kong, Sept. 30 -- There are many things a brand like Becca does right. Their USP is to give you that coveted glow with minimal effort - just a dab of their world-famous C-Pop and bam, and you don't need kirakira filters anymore. They love diversity, and their Insta feed is proof that they walk the talk. And thirdly, they're all about sticking to basics and not trends, which means morehighlighters, skin-friendly makeup than over-the-top palettes. And with the label launching in India, we couldn't help but read up a little on what makes Becca a staple in your makeup bag.

Founded in Australia, the label promotes inclusivity, diversity, and individuality. Star of the hit HBO TV show,

, Barbie Ferreira is the brand's global spokesperson...