Hong Kong, Sept. 30 -- There are many things a brand like Becca does right. Their USP is to give you that coveted glow with minimal effort - just dab their world-famous C-Pop and bam, you don't need kirakira filters anymore. They love diversity and their Insta feed is proof that they walk the talk. And thirdly, they're all about sticking to basics and not trends - which means, more highlighters, more skin-friendly makeup than trendy, over-the-top palettes. But for now, Becca is the one stop shop for everything radiant and glowing and with the label launching in India officially, we couldn't help but read up a little on what makes Becca a staple in your makeup bag.

The Australia-based label is founded on inclusivity, diversity and individ...