Hong Kong, Jan. 7 -- If you, like us are wondering what makes e.l.f Cosmetics a cult label and which shades best suit Indian skin tones, take a look at our advice on thebest e.l.f Cosmetics to buy. The affordable and versatile beauty brand lands in India via Nykaa this week.

2021 is a good year for beauty, so far, so good. While at the end of 2020, we had stellar labels like Charlotte Tilbury and Murad enter the market, we now have affordable labels joining the bandwagon and offering some great and diverse options to discerning beauty shoppers. e.l.f Cosmetics is one label that best suits India - considering that the price range starts at one dollar and gives you some cult products that can match any luxe offering in the market anyday. s...