Hong Kong, June 12 -- The current pandemic has pushed global fashion businesses to rethink their strategies. One thing is clear: Old-school brick-and-mortar store shopping experiences need an upgrade, and consumers are becoming more thoughtful about their choices, keeping cost and sustainability in mind.

As some of the world's biggest labels adjust to the new normal, Liva, the nature-based, eco-friendly fabric brand from the Aditya Birla Group, has unveiled a survey on how fashion consumerism will evolve in the current scenario. Based on the key findings of Liva's Brave New World market report, this is what fashion's new direction might look like. The dependency on social media

Out of 440 people surveyed in cities such as Mumbai, Pune, ...