Hong Kong, March 17 -- Many athletes have carried their success off the field to start their own lifestyle brands, especially in the worlds of fashion and beauty. Here are10 famous athletes with successful lifestyle brands including popular Indian cricketers Dhoni and Virat Kohli.

While some have collaborated with existing labels, others have chosen to start from scratch. From Serena Williams' fashion line to David Beckham's grooming products for men, we look at some athletes who are making their mark in the industry with lifestyle brands ranging from leisure to luxury. These famous sportspersons are running their own lifestyle brands - Serena Williams Serena launched S by Serena in 2018. (Image: sbyserena/Facebook)

Winner of 23 Grand S...