Hong Kong, Nov. 24 -- The world is riding high on the Korean wave or

. From K-beauty products, fashion and food to movies, TV series and music, people are embracing everything Korean with arms wide open.

However, when it comes to Korean music, we are most familiar with bands like BTS, EXO, BLACKPINK and Red Velvet, but their equally talented counterparts are thriving outside the mainstream K-pop bubble. These are alternative bands and artists, who create music in genres like indie rock and pop, electronica, hip-hop and R&B.

These bands and artists aren't new to the South Korean music industry. Popularised after the end of the South Korean military regime, the music scene in the country has since been seeing a steady rise in younger art...