India, March 4 -- "It's important to look at fashion very anthropologically. It's a very important aspect of our life, our observation and existence. That's the birth of fashion, right?" questions Sanjay Garg, Textile Designer & Founder, Raw Mango. It is perhaps the same sixth perspective of the designer that places his brand's campaigns on the map of social commentary time and again.

Raw Mango AGAMA ; Shot by Ashish Shah While conversations around the recurring supposedly 'Indian aesthetics' of homegrown fashion label campaigns, and the death of individuality have become prominent in recent times, Raw Mango 's latest collection and following campaign, AGAMA taps into those very traditions - once again, and refreshingly so. As the design...