Sri Lanka, Aug. 5 -- The grand launch of the Melco-operated City of Dreams has sparked bold comparisons, with some advocating for Sri Lanka to become the "Macau of India." While MTI Consulting acknowledges the economic potential of a vibrant casino sub-brand, it strongly cautions that Sri Lanka's nation brand must not be 'hijacked' by the gambling industry.

MTI urges Sri Lankan authorities to adopt a curated, integrated approach-positioning gambling as just one among many attractions within a destination richly endowed with natural beauty and cultural heritage. The country's unique landscapes and biodiversity not only draw global admiration but also sustain the livelihoods of countless citizens, especially those in lower socioeconomic co...