Sri Lanka, July 29 -- The Public Relations and Communications Association Asia Pacific (PRCA APAC), together with Mark and Comm Ltd, acknowledges the Government's step in developing a national media policy.

As professionals committed to ethical communication and the strengthening of public discourse, we welcome the initiative in principle. However, we believe the current draft, while broad in scope, requires significant refinement in both substance and structure to truly serve the public interest, and calls to extend consultation deadline to allow proper public participation.

The draft outlines objectives around media development, accountability, and regulation but stops short of explaining how these functions will be implemented with f...