Sri Lanka, April 8 -- BLOG SWEDEN SRI LANKA BUSINESS (https://blogg.sslbc.se)
Since 2017, Daniel Hornqvist has been the CEO of the Swedish fashion brand Frank Dandy. When he took over, he brought with him extensive experience from e-commerce and the outdoor market. This included responsibility for the launch of the e-commerce brand Bikester in the Nordic region in 2013. In 2015 he took on a position as board member at Frank Dandy before moving on to an executive role. One of the most important decisions in recent years for Frank Dandy has been to move manufacturing to Sri Lanka.
What is Frank Dandy's market position?
We address a clearly defined target group between 20 and 30 years of age outside the metropolitan areas. The target group ...