Lucknow, May 31 -- The Uttar Pradesh government launched the Uttar Pradesh Export Growth Campaign (UPNVA) on Friday, emphasising the state's commitment to strengthening the micro, small, and medium enterprises (MSME) sector.

The initiative was jointly organised by the Uttar Pradesh Small Industries Corporation (UPSIC) and the India SME Forum in Moradabad.

Alok Kumar, Principal Secretary for MSME, highlighted the government's focus on the sector during the launch event. He noted that developed countries achieving rapid progress over 25-30 years typically relied on two key pillars: significant advancement in exports and a highly active MSME sector.

Kumar described these elements as complementary to each other and emphasised the unprecede...