New Delhi, Jan. 8 -- In a move aimed at making Aadhaar-related communication more accessible and citizen-friendly, the Unique Identification Authority of India (UIDAI) has launched 'Udai' a resident-facing mascot designed to simplify public understanding of Aadhaar services.

The mascot will serve as a communication companion to help residents navigate Aadhaar-related processes such as updates, authentication, offline verification, selective data sharing, adoption of new technologies and responsible usage.

Udai was selected through a national design and naming competition conducted on the MyGov platform, reflecting UIDAI's emphasis on public participation and inclusivity.

The initiative drew an enthusiastic response, with 875 entries su...