New Delhi, April 22 -- In ongoing trade negotiations, the United States is urging India to grant full market access to American e-commerce giants Amazon and Walmart.

This move aims to address what the U.S. perceives as non-tariff barriers in India's USD 125 billion e-commerce sector.

Currently, Indian regulations restrict foreign e-commerce firms to operating as online marketplaces, prohibiting them from holding inventory or selling directly to consumers.

In contrast, domestic companies like Reliance Retail face fewer constraints, allowing them to manufacture, own, and sell products through their platforms.The U.S. considers these disparities as significant obstacles to fair trade.

The push for greater access comes amid broader discus...