New Delhi, Dec. 11 -- The Telecom Regulatory Authority of India (TRAI) has announced the launch of a joint pilot with the Reserve Bank of India (RBI) to digitise and standardise customer consent for promotional communications on Wednesday.

As part of the Digital Consent Acquisition (DCA) pilot, SMS notifications will soon be sent to a select group of customers, allowing them to digitally review, manage, and revoke consents previously granted for receiving promotional messages.

"To introduce transparency in consent practices, and to empower customers with the ability to review, manage, or revoke such consents at any time, TRAI, in collaboration with the Reserve Bank of India (RBI), has undertaken a Digital Consent Acquisition (DCA) pilot...