New Delhi, May 18 -- A new study by EY has found that startups and global capability centres (GCCs) in India are leading the charge in adopting generative AI (GenAI) technologies, rapidly moving from proof-of-concept projects to production deployment.

In contrast, domestic legacy enterprises are taking a more cautious approach in evaluating the enterprise readiness of these technologies.

The report, titled "Is Generative AI beginning to deliver on its promise in India?," revealed that only 15-20 per cent of GenAI proof-of-concepts by domestic legacy enterprises have made it to production, compared to 30-40 per cent for GCCs which are aggressively embracing GenAI for innovation.

An analysis of India's top 50 unicorn startups found that ...