New Delhi, April 24 -- Enterprise software giant SAP is intensifying its focus on India's Tier 2 and Tier 3 cities, including regions in Punjab, Uttar Pradesh, and Maharashtra.

Leveraging a robust partner network, the company aims to tap into the growing demand for digital transformation among small and medium enterprises (SMEs) in these areas.

Rajeev Singh, Vice President and India Head of Corporate and Mid-Markets at SAP Indian Subcontinent, highlighted the rapid growth in these markets.

"Tier 2 and 3 markets have grown very, very fast for us, and we're seeing tremendous traction in these cities," Singh stated.He emphasised the role of local partners in reaching new customers and addressing their specific needs.

SMEs play a pivotal ...