New Delhi, April 1 -- India has witnessed a remarkable shift in consumer shopping behaviour, with online purchases of fast-moving consumer goods (FMCG) increasing over threefold compared to last year.

The rise of q-commerce has gradually impacted traditional trade. Kirana stores, which accounted for 81 per cent of FMCG sales a year ago, saw their share slip to 79 per cent by December 2024, as more shoppers turned to online platforms.

According to Kantar's Asia Pulse Report, the percentage of online shopping occasions soared to 61 per cent in the October-December 2024 quarter from just 19 per cent a year earlier.

This surge has been primarily fueled by the rapid expansion of quick-commerce platforms, prompting FMCG companies to rethink ...