New Delhi, April 29 -- The government-backed Open Network for Digital Commerce (ONDC) has asked e-commerce giants Amazon and Flipkart to set up dedicated storefronts on their platforms to boost the network's reach and increase efficiency.
The move aims to leverage Amazon and Flipkart's massive user base and logistics capabilities to drive more orders and streamline deliveries for ONDC, reported ET.
T Koshy, Managing Director of ONDC, confirmed active discussions are underway for their phased participation.
Launched in January 2022, ONDC was conceived as a counter to the dominance of Amazon and Flipkart in India's e-commerce space. However, the network now seeks closer integration with these players to expand its footprint and cater to...