New Delhi, Dec. 31 -- The Federation of Indian Export Organisations (FIEO) has welcomed the launch of the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM), describing it as a timely step to strengthen India's global export presence, particularly for MSMEs, first-time exporters, and firms from priority sectors.

Strategic Boost for Exporters

FIEO President S.C. Ralhan described the MAS Intervention as a paradigm shift in India's export promotion strategy. "By focusing on predictable, well-planned, and outcome-driven market access activities, the government has addressed a long-standing need of exporters, particularly MSMEs, who often face constraints in accessing overseas markets," he said.

Structured Sup...