New Delhi, Feb. 27 -- The government is set to amend the Khadi and Village Industries Commission (KVIC) Act to enhance the marketability of khadi, connect with younger consumers, and promote exports of desi fabric.
The proposed changes aim to revamp the khadi supply chain, digitise operations, and position khadi as an eco-friendly, sustainable fashion choice.
"The KVIC amendments under consideration focus on marketability, promoting exports, and popularising khadi with the youth," said an official. "These changes will align khadi products with modern trends, including sustainability in fashion."
A key challenge has been the lack of a steady supply of khadi products, leading to empty shelves in stores and weakening the brand.
The amend...
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