New Delhi, Sept. 18 -- India's gems and jewellery industry is increasingly turning its focus toward Saudi Arabia as it seeks to reduce reliance on the United States market, which has recently imposed steep 50 per cent tariffs on Indian jewellery exports.

These duties have prompted Indian exporters to explore alternative destinations to sustain growth.

To accelerate this shift, the Gem & Jewellery Export Promotion Council (GJEPC) organised the first-ever Saudi Arabia Jewellery Exposition (SAJEX 2025) in Jeddah from September 11 to 13.

The expo witnessed participation from over 200 Indian exhibitors and attracted around 2,000 buyers from Saudi Arabia and neighbouring countries, highlighting the strong business interest in this emerging m...