New Delhi, Oct. 14 -- Indian textile exporters are actively diversifying into European markets as steep U.S. tariffs-reaching up to 50 per cent-hit their shipments.

Industry executives said many exporters are now focusing on meeting the European Union's tougher standards on chemicals, labeling, and ethical sourcing while offering discounts to retain American buyers.

The United States, which accounted for nearly 29 per cent of India's USD 38 billion textile and apparel exports in the fiscal year ending March 2025, recently doubled tariffs on several Indian products.

The move, introduced under President Donald Trump, placed Indian exports among the most heavily taxed in the U.S. market.

A Mumbai-based garment exporter said his firm is p...