New Delhi, May 23 -- India's alcoholic beverage sector is increasingly shifting towards in-house production of Extra Neutral Alcohol (ENA) to enhance cost efficiency and maintain quality standards.

This trend is driven by the need for greater control over raw materials and to mitigate supply chain disruptions.

ENA, a high-purity alcohol, is a critical ingredient in producing spirits like vodka, gin, and whisky.Traditionally sourced from third-party suppliers, ENA procurement has posed challenges due to price volatility and inconsistent quality.

By investing in their own ENA production facilities, companies aim to ensure a steady supply of high-quality alcohol, reduce dependency on external vendors, and achieve better cost management. ...