New Delhi, March 29 -- India's e-retail market is poised for significant growth, with projections indicating a rise to USD 170-USD 190 billion in gross merchandise value (GMV) by 2030, according to a report by Bain & Company and Flipkart.

This expansion is attributed to an increasing shopper base and emerging business models.

Currently, India boasts the world's second-largest e-retail shopper base, with over 270 million online consumers in 2024. The market, presently valued at USD 60 billion, has experienced a slowdown in growth-falling from over 20 per cent in previous years to 10-12 per cent in 2024. This deceleration is linked to macroeconomic challenges affecting discretionary spending.

Despite this, the sector is expected to accel...