New Delhi, Aug. 27 -- India's e-commerce sector is gearing up for a landmark festive season in 2025, with gross merchandise value (GMV) expected to surpass Rs 1.15 trillion - up 20-25% year-on-year, marking the strongest performance in three years.

Analysts at Redseer Strategy Consultants point to a confluence of favorable conditions fueling this surge: recent repo rate cuts have eased borrowing, disposable incomes are rising, rural earnings are improving, and pent-up consumer demand is being unleashed.

As the nation heads into the festive quarter, quick commerce platforms are poised for exceptional growth, with pre-festive sales climbing around 150% year-on-year. Meanwhile, "value commerce" - focused on affordable, price-sensitive offe...