New Delhi, Dec. 31 -- The Government on Wednesday launched the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM), a flagship initiative approved by the Union Cabinet on November 12, 2025.

The intervention is being implemented under the NIRYAT DISHA sub-scheme and is aimed at strengthening international market access for Indian exporters, with a focus on micro, small and medium enterprises (MSMEs), first-time exporters and firms in priority sectors.

Coordinated Implementation Across Ministries

The Export Promotion Mission is being jointly implemented by the Department of Commerce, the Ministry of MSME and the Ministry of Finance, in coordination with Indian Missions abroad, Export Promotion Councils (EPCs...