New Delhi, July 9 -- The Federation of Indian Micro and Small & Medium Enterprises (FISME) today hosted a high-impact expert workshop in New Delhi, focusing on improving transparency, data reliability, and return on investment (ROI) in digital advertising for Micro, Small, and Medium Enterprises (MSMEs).

In 2024 alone, India's digital advertising market grew by 17 per cent, accounting for 55 per cent of the country's total ad revenue.

According to estimates, 800,000 to 1.2 million MSMEs collectively spent around Rs 258 billion on digital platforms-primarily through search engines, social media, and e-commerce.

Despite this surge in adoption, many MSMEs continue to struggle with understanding how their advertising budgets translate into...