Jammu, April 19 -- In a bid to bolster the digital commerce ecosystem in Jammu & Kashmir, Sanjiv Singh, Joint Secretary at the Department for Promotion of Industry and Internal Trade (DPIIT), has urged local startups to join the Open Network for Digital Commerce (ONDC).

Addressing a Startup Initiative Review event organised by the Jammu and Kashmir Entrepreneurship Development Institute (JKEDI) on Thursday, Singh highlighted ONDC's role in democratising e-commerce and promoting inclusivity.

He positioned the network as a support system for non-digitised individuals, urging local startups to leverage its benefits.

We will try to connect you with ONDC, Singh told the participating startups, incubators and industrial associates.