Lucknow, July 31 -- In a significant move to strengthen Uttar Pradesh's Micro, Small, and Medium Enterprises (MSME) sector, Chief Minister Yogi Adityanath has launched the 'UP Mart Portal'-a comprehensive digital platform aimed at supporting entrepreneurs in accessing machinery, services, and industrial support with greater ease.

The portal was officially unveiled during the 'YUVA Conclave' held yesterday and is envisioned as a one-stop solution to streamline the process of setting up and scaling businesses across the state.

Targeted at startups and aspiring entrepreneurs, the portal facilitates direct access to machinery suppliers, service providers, franchise opportunities, and technical consultants.

The initiative is expected to ins...